For all you picture book authors or illustrators who read last month’s post (find it HERE), I hope I convinced you that Instagram is a must! But what to post? How often? These are great questions, and I wish I had the magic answer.
The truth is, the answer is different for everyone.
That being said, there are some basic guidelines that can help you get started.
First of all, don’t wait until you are published to build your brand. Start now. You can’t gain thousands of followers overnight. It takes a long time and patience. So the sooner you create your author platform, the better.
Once you are published, go ahead and post about your books, but make sure to vary it up with other topics as well. One of the fastest ways to lose followers is to “sell” your book with every post. Ugh. Instead, decide now how you want your brand to look. Are you the crafty writer who writes and loves teddy bears? The snarky writer who loves popsicles? The writer-teacher? Obviously, you are more than your brand, so do some trial and error. Post about things you love, see what people respond to, and adjust. Your “brand” will naturally change over time, and that’s okay.
This leads to the biggest question of all: what to post? There’s no right answer about what to post or what not to post. Some people are extremely personal on Instagram and post pictures of their kids and all of their inner thoughts. Other people are very private and only post information about their books or events they are participating in. And then there’s a whole mixture of in-between folks. This is what I mean about trial and error. Post what you love. You get to decide what you are comfortable with. There are no rules here. Just pay attention to the posts people are responding to. See what they like to see, and let your brand emerge from there.
For example, it’s been proven that pictures with people get more likes and comments than posts without people. There are lots of statistics about this kind of thing. Go ahead and research it, or just watch your feed. You’ll figure it out.
For those of you still scratching your head and/or watching your heart beat through your chest, I’ve compiled a list of ideas to get you started. Keep in mind—people love getting new ideas, being inspired, and laughing. Creating content that feeds into those desires will automatically add value to what you post. So with that said, here you go.
My “What to Post” list:
· Inspirational quotes
· Projects you are working on
· If you are an illustrator – your art!
· Things that inspire you
· Photos of your daily life
· Books you love
· Anything book-related (did you eat a muffin that looked like Harry Potter’s head? Take a picture and post about it!)
· Things that have to do with what you like to write about (You write about cute, fluffy animals? Then you’d better take pics of your neighbors’ new kittens and post it, stat!)
· Your books
Building your Instagram brand takes time and effort, but it’s worth it! Even if you just post once a week to start, it’s still a start! Every little bit helps. There are also a lot of tools like Later, Buffer, or Hootsuite where you can schedule posts to make keeping up with Instagram easier. Feel free to message me with questions.
And good luck!