How to Grow Your Following on Instagram as a Picture Book Author or Illustrator

Okay. You’ve created an Instagram account (Why Instagram? Read this post.) You’ve got a list of what to post (Need more ideas? Read this post.).

Now how do you grow your following?

The first thing to remember is that (for most of us) growing a following is slow going. Don’t get discouraged… stay patient and keep the long view in mind. Unless you get super famous overnight or buy followers (not a good idea), you are just not going to get thousands of followers super fast. But in time, you will get them.

How to Grow Your Following:

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Use hashtags

To be honest, I find hashtags annoying. But they are necessary. If you’re like me, and they bug you, put them in the comments so they aren’t so blatantly in your face. Hashtags allow people with similar interests to find you. If you use hashtag #picturebookauthor, for example, people trying to find picture book authors can find you. Boom. Automatic followers.

Follow people that like posts from accounts similar to yours

It took me awhile to figure this out. One way to get more followers is to follow random people in the hope that they will follow you back. However, tons of followers that don’t engage with your posts won’t do you much good (or feel very fulfilling). So find people that are active on Instagram—people that like and/or comment on posts. These are the people that will actively like your posts if they start following you.

To find these gems, find someone with an account similar to yours. If you’re a picture book author, find an account that posts about picture books. Click on one of the posts, then click on the people who liked that post. Follow those people. There is a much higher chance that active Instagrammers will follow you back, rather than a whole bunch of random people. Not only that, but these are your people. They are interested in the kinds of things you are posting. Cultivate this audience.

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In my experience, giveaways are the fastest way to gain followers. They work even better when someone else hosts the giveaway. I haven’t found that hosting my own giveaways gets me many more followers because it doesn’t give me exposure to new people. But when someone else hosts the giveaway for me, all of their followers see the post, and this can pay off big when it comes to building your following.

That being said, keep in mind that some giveaways will be a flop. I gained 600 new followers in the best giveaway I ever had. Woot woot! But another giveaway only resulted in 12 new followers. There’s no guarantee that giveaways will succeed.. But they are definitely worth trying.

Post consistently

When you post consistently, you retain more of your followers. Despite that, there will always be people that unfollow you. Please don’t let that bother you. It’s just part of the deal. As for frequency, Instagram research has shown that it doesn’t actually matter how often you post, just that you are consistent. When you post consistently and are active on Instagram, Instagram also suggests that people are more likely to follow your account. So there you have it. Research shows that consistent posting can help you get more followers.

Unfollow people that don’t follow you

This doesn’t help you grow your following, but it’s still important. You want to keep your ratio of followers/unfollowers in check. In short, you don’t want to follow thousands more people than are following you. There are apps that will let you know all the people you are following who aren’t following you back. Figure out who they are and unfollow them. It’s a huge pain. Do it anyway. Or make your tech-savvy kid do it for you (I may or may not have used this tactic).

Now you’re set! Good luck, and I wish you thousands of followers overnight! (Or at least the patience to grow your followers into the thousands!)