Number One Tip for Authors about Social Media from a Bookseller

Screen Shot 2018-10-08 at 6.54.29 AM.png

If there’s any advice I can give writers, it’s make yourself easy to find on social media!  Your handle should be your name. The same name that is on your books. Simple as that. If your name is taken, put author or writer or books or whatever after your name! Not in front of your name!!

Screen Shot 2018-10-08 at 7.15.51 AM.png

I have worked at Penguin Bookshop as a Storytime leader and bookseller for three years now. I love to post about the books we use during Storytime as well as events and other new books I love in the store.

I can’t tell you how many times I’ve wanted to tag an author when I post about their book, but I can’t find them. And we all know time is limited. So when I post about a book on Instagram or Twitter, I type in the @ symbol and the author’s name as it appears on their book. If it doesn’t pop up immediately or isn’t clear which social media handle is theirs, I don’t have time to search for them. So they don’t get tagged.

Why does this matter? Because the business of writing is all about relationships. And if you know who is posting about you, you can thank them, chat with them, form a relationship. Not to mention it’s super easy marketing to retweet or repost an unsolicited post about your book from someone else. It not only makes them feel good, but it also helps get the word out about your book.

Screen Shot 2018-10-08 at 6.59.23 AM.png

So save booksellers the trouble of trying to track you down. Make yourself easy to find. If you already have an account with a confusing handle, it’s easy to change! Remember, booksellers want to help promote the authors they love. So make it as easy as possible to do so!